Jaguar Land Rover China
Since teaming up in 2023, we’ve been firing on all cylinders delivering top-notch copywriting to Jaguar Land Rover China in partnership with the automotive brand’s communications consultancy. From snappy social media posts to sleek video scripts and polished executive communications, everything we craft is designed to shine as brightly as JLR’s luxurious lineup of modern vehicles.
The Challenge
As a luxury car brand that’s all about sophistication and state-of-the-art design, JLR China was on the hunt for a copywriter who could ensure their English-language messaging wasn’t just heard but felt, resonating with the notion of ‘modern luxury’ at every turn.
Deliverables
Executive Communications
Steering the wheel of JLR China’s executive messaging, we ensure every town hall, video script, social post, and other official communication materials reflects the luxury and leadership of the brand. Our crafted messages are tailored to echo the CEO’s vision and the company's strategic goals with the perfect blend of professionalism and panache.
Content Editing & Proofreading
Dotting the i's and crossing the t's with an eye for premium luxury, we polish every piece of content to perfection. From social media copy and TVC scripts to internal newsletters, our meticulous editing guarantees that each word not only shines but also aligns flawlessly with JLR's sophisticated brand voice.
We helped JLR China steer clear of communication potholes, making their English-language copy as powerful and refined as their vehicles.
Results?
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If you would like to discuss a future project, or learn more about Comms. Culture, please get in touch!