Penfolds
Since 1844, Penfolds has blended science, art, and innovation to cement its status as one of Australia's most prestigious winemakers. Celebrated for their rich heritage and dedication to quality, Penfolds continues to captivate wine enthusiasts around the world with their exquisite offerings.
The Challenge
With the upcoming Penfolds House exhibition, the brand aimed to showcase its history and future through a meticulously designed brochure. The challenge was to ensure that the brochure’s copy not only reflected the luxurious and refined style of Penfolds but also resonated with the brand’s voice, effectively conveying their legacy and innovation in winemaking.
Deliverables
Copywriting
Crafted additional content that seamlessly integrated with the existing material, enhancing the overall narrative of Penfolds’ storied history and bright future in the wine industry.
Proofreading & Editing
Meticulously combed through the existing content, refining the language to ensure clarity and coherence while preserving the elegant tone Penfolds is known for.
The enhanced brochure was instrumental in the Penfolds House exhibition, providing guests with a polished and engaging narrative that perfectly encapsulated the brand’s ethos. The refined content helped reinforce Penfolds' image as a top-tier winemaker, enriching the visitor experience at the exhibition and leaving a lasting impression of luxury and legacy.
Results?
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