Ringier China
Ringier China's dynamic duo, Shanghai Family and Parents & Kids magazines, serve as essential guides for international families in Shanghai. Delivering a vibrant mix of educational and entertainment content, these magazines are the go-to resources for families looking to explore the city’s rich offerings.
The Challenge
In the fast-paced world of digital media, both Shanghai Family and Parents & Kids faced the challenge of transitioning their engaging print content into equally captivating digital formats. The objective was to enhance their online presence without losing the heart and soul of what made the print editions beloved by families across Shanghai.
Deliverables
Content Revitalisation Across Brands
Transformed print articles into digital formats by updating headlines, images, and interactive elements to ensure a seamless and engaging online experience.
E-mail Marketing & Analytics
Developed targeted email marketing campaigns for both magazines, using analytics to gauge their success and tweak strategies accordingly.
SEO & Web Optimisation
Applied SEO best practices to articles from both brands, optimizing them for better search engine rankings and adapting content for digital consumption.
Proofreading
Maintained high editorial standards by proofreading print editions of both magazines, ensuring flawless publications.
Unified Social Media Strategy
Spearheaded social media efforts for both brands on platforms like WeChat, infusing posts with the magazines' distinct but complementary family-friendly vibes, and enhancing visual content to boost engagement.
Published Work
Deck the Halls
[Print Edition] December 2017.
A feature article providing inspiring ways readers to DIY their own Christmas decorations with their families.
Food Fiesta
[Print Edition] November 2017.
A feature article detailing top Mexican restaurants in the city offering deals for Cinco de Mayo celebrations.
Mull it Over
[Print Edition] December 2017.
A feature article documenting the best places in Shanghai to grab a festive mug of mulled wine.
Escape to: Hong Kong
[Print Edition]
August 2017.
A feature article and travel guide showcasing unique and off-the-beaten-track activities and locations to visit when travelling to Hong Kong.
BYOBowl
[Print Edition]
August 2017.
A feature listicle that showcased restaurants in Shanghai offering customers the chance to customise their meals down to every ingredient.
The revitalised digital strategies led to a significant boost in web traffic for both Shanghai Family and Parents & Kids. The magazines saw enhanced reader engagement and expanded digital reach, which not only retained their existing audience but also attracted new readers interested in family-oriented content in Shanghai.
Results?
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