South China
Morning Post
Since 1903, the South China Morning Post (SCMP) has been Hong Kong’s go-to English-language beacon, shining a light on everything from high-stakes politics to the high notes of pop culture. With its pulse firmly on the diverse dynamics of Southeast Asia, SCMP brings the world a little closer to the vibrant scenes of the region.
The Challenge
The world of glitz and glam is ever-spinning, and SCMP’s style section needed to sparkle just as brightly. The mission? To sprinkle the pages with captivating stories of China’s celebrity circuit, turning the spotlight on stars who are as fascinating as they are influential, all while keeping readers hooked and coming back for more.
Deliverables
Web Content Creation
Dove deep into the world of Chinese celebrities, crafting stories that painted a picture of the stars and their stardom. Each article featured insightful peeks behind the curtain of China’s entertainment industry.
These pieces not only boosted the paper's digital footfall but also strengthened its reputation as a window into the nuances of Asian pop culture, serving up must-click content that bridged continents.
Results?
Craving content that captures hearts?
Let’s work together.
If you would like to discuss a future project, or learn more about Comms. Culture, please get in touch!