Stelliers
Stelliers isn't just any award platform – it's the ultimate nod to excellence in Asian hospitality. On a mission to highlight the outstanding individuals in the industry, Stelliers shines a spotlight on the brightest stars, the hoteliers, igniting passion and setting the standard for greatness within the hotel industry across Asia.
The Challenge
The challenge was to elevate Stelliers' prestigious hotelier accolade across Asia by amplifying its recognition among industry professionals and inspiring the next generation of hospitality leaders. Leading the Marketing and Communications strategy across APAC in-house, our mission was to craft compelling narratives that showcased the excellence of award recipients and the impact of Stelliers in the hospitality sector. We aimed to foster stronger connections with international and local audiences through strategic communications, engaging content creation, and effective digital campaigns.
Deliverables
Strategic Communication Management
Our team orchestrated comprehensive communication strategies across various digital platforms, including website, email newsletters, and social media channels, ensuring consistent messaging and engagement.
Media Relations & PR
Our dedicated team managed media relations and PR efforts to secure coverage and generate buzz around the Stelliers awards, ensuring widespread recognition and visibility within the industry.
Content Creation
Crafting captivating narratives and informative articles, we captivated the audience's attention and conveyed the essence of hospitality excellence. Our content was both informative and inspiring, shedding light on the remarkable achievements within the industry.
Business Development
We actively engaged with hotels and hoteliers to encourage participation in the Stelliers awards, fostering relationships and partnerships to expand our network and drive industry engagement. Additionally, we collaborated with sponsors seeking exposure in the hospitality sector, offering tailored opportunities to showcase their brands to hoteliers.
Social Media Management
Leveraging the power of social media, we curated engaging content and fostered meaningful interactions with our audience on platforms such as WeChat, Instagram, Facebook, and LinkedIn.
Team Management
As the backbone of our operations, our diverse team of marketing experts, designers, photographers, videographers, and translators worked in harmony to deliver seamless communication campaigns and elevate the Stelliers brand to new heights.
Our strategic alliances and creative initiatives have not only attracted top-tier hotels and sponsors but also ignited a buzz within the industry that's impossible to ignore.
Since starting, we’ve achieved:
+ 46% WeChat Followers
+ 48% LinkedIn Followers
+ 161% Website Visits
Results?
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If you would like to discuss a future project, or learn more about Comms. Culture, please get in touch!