Zolima CityMag
Zolima CityMag isn't just a magazine; it's a journey into the soul of Hong Kong. Designed for the curious and culturally inclined, this digital publication paints a picture of the city as seen through the lenses of art, history, design, and its diverse people, offering readers a path less travelled by the typical tourist.
The Challenge
Zolima CityMag was bursting with potential to captivate a broader audience but needed a strategic push to enhance its digital footprint. The challenge was to expand its reach and deepen engagement through innovative content strategies, both online and offline, while staying true to its mission of exploring Hong Kong’s hidden cultural gems.
Deliverables
Digital Strategy Development
Developed and executed a comprehensive digital strategy that included content creation, website enhancements, and SEO optimization to increase Zolima’s online visibility and reader engagement.
Event Planning
Orchestrated co-branded offline events such as neighborhood tours and cultural walks in collaboration with Kapok and Walk in Hong Kong. These events were designed to physically engage readers and deepen their connection with the city’s cultural life.
Social Media Management
Overhauled Zolima’s Instagram and WeChat presence by implementing a visually driven content strategy that leveraged local photographers and KOLs to authentically depict Hong Kong’s vibrant culture. This approach significantly increased follower engagement and grew the community to over 30,000 followers.
Content Creation
Produced a diverse range of compelling content, from in-depth articles to extensive digital city guides, that captured the essence of Hong Kong’s hidden gems, helping to establish Zolima as a cultural authority.
Campaign Management
Managed various promotional campaigns that highlighted Zolima’s unique content offerings and events. Efforts included digital advertising, content marketing, and strategic partnerships, which enhanced overall brand visibility and event turnout.
Project Management
Led the development of new website sections, such as a curated list of cultural and art events, enriching the platform’s offerings and making it a go-to resource for current and prospective arts enthusiasts.
The strategic enhancements in digital outreach and content led to a dynamic increase in Zolima CityMag’s audience engagement and digital footprint. Notably, the refreshed social media strategy and the introduction of targeted events and campaigns significantly raised the magazine’s profile, attracting a wider audience and reinforcing its position as an essential cultural guide.
Results?
Let’s work together.
Elevate your digital presence and connect with your community on a deeper level. Get in touch with us today to discover how we can help you craft a tailored digital strategy, manage impactful social media content, and organise memorable events that celebrate your brand’s unique cultural narrative. Let’s bring the spirit of your city to life together.
Ready to uncover the soul of your city?